Marketing Intern: B2B Growth & Digital Presence
Inner Peak builds mental health support for students, and we sell it to K-12 districts and universities. The team is small. There is no marketing function yet, and that’s why we are hiring you: you’d be building it next to our VP of Sales & Marketing, who you’d report to directly.
Worth saying up front, we don’t have a playbook to hand you. We’re still writing it. Some of what you try is going to flop. That’s ok. We are paying you to learn together with us.
The work:
- Build and run a monthly email campaign to actual prospects: superintendents, student services directors, deans of student affairs
- Run our LinkedIn page. What goes out, how often, who we engage with, how fast the following grows
- Do the same for Instagram and TikTok, which are earlier and messier
- Set up and manage paid campaigns on LinkedIn, Meta, and Google. You get a budget and you decide where it goes
- Write for school and university administrators, which is a tougher audience than it sounds
- Put together a monthly rundown of what happened: impressions, engagement, follower growth, cost per lead, what you’d change
- Bring us channels and ideas we haven’t tried. If it’s reasonable, we’ll fund it
You’re probably a good fit if:
- You’re a junior or senior studying marketing, communications, business, or something close to it
- You’ve run a social account for a club, a team, a small business, or yourself, and you can show us the numbers
- You’ve written for an audience that wasn’t your friends
- You’ve poked around in LinkedIn Ads or Meta Ads Manager. Great if you have, not a dealbreaker if you haven’t
- You’re fine with a plan made Tuesday looking different by Thursday
- You’d rather send us a rough draft on Monday than a perfect one in three weeks
Pay:
$1,000 a month, plus 10% commission on any deal that closes from a lead marketing brought in. So if a campaign you built puts pipeline in front of sales and it closes, you get paid on it. We’d like that commission number to end up bigger than your base.
What you get besides the money:
You’ll finish with campaigns that were yours and metrics attached to them, which gives you something specific to talk about in interviews instead of a vague description of a team you sat near. You’ll also get a close look at how a company this size figures out who its buyers are and how to reach them, and steady time with people who have built revenue teams across healthcare, education, and digital commerce.