Employer branding is often seen as just another tool in the talent acquisition toolkit—something HR or marketing handles to bring in more applicants. But that’s a narrow view. What if employer branding isn’t just about filling seats, but a strategic …
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I broke into the recruiting world as an executive assistant for a boutique recruiting agency. Within a year, I was promoted to executive recruiter. In July 2022, we had 24 active searches split between three recruiters—almost more than we could …

